INTERNAL · noindex,nofollow · strategic roadmap · not for public distribution · last revised 2026-05-11
/expanse :: roadmap

BnBHot.com — Roadmap

The 21-page Hot Springs STR guide already has revenue calculator, case studies, three themes. Below: where the STR vertical scales to dominate the short-term-rental research phase.

01 · Scope expansion

Where the site grows next

High-leverage scope expansions ordered by impact-to-effort ratio.

Idea 01

Live STR market data

AirDNA or Mashvisor data on STR occupancy, ADR, and revenue per neighborhood. Currently static. Live data 10xs the credibility.

Why: High-intent investor traffic
Idea 02

Property-management directory

Vetted list of Hot Springs STR property managers with fees, services, reviews, contact info.

Why: Captures the "I want to hire someone" segment
Idea 03

Regulation tracker

Hot Springs / Garland County / Arkansas STR regulation page, updated as rules change.

Why: STR investors live in fear of regulation; this serves them
Idea 04

Photography services partner

Featured photographer or videographer for listings — affiliate or referral revenue.

Visual & UX polish targets

UX 01

Calculator UI upgrade

The revenue calculator is the lead-magnet. Make it the most polished thing on the site — sliders, live updates, export-to-PDF button.

UX 02

Case-study format

5 case studies exist. Standardize the format: property, purchase price, annual revenue, expenses, ROI, lessons learned.

UX 03

Mobile sticky calculator

On mobile, a "Run revenue calc" button persistent at bottom of every page.

03 · Content gaps

Articles & pages worth filling

Gap 01

Furnishing & staging guide

How to furnish a Hot Springs STR for max nightly rate. Specific to the market.

Gap 02

Booking-platform comparison

Airbnb vs. VRBO vs. Booking.com for Hot Springs STR specifically.

Gap 03

Tax / accounting primer

Schedule E, depreciation, occupancy tax filing, sales tax.

Where to cite from

05 · SEO prompts

Ready-to-paste SEO prompts

Copy any prompt into Claude. Replace bracketed placeholders before running. Framework follows the Opus 4.7 guide at claude.wholetech.com/prompting/.

SEO Prompt 01
Neighborhood STR profile
<context>
[Describe the site's current scope and the specific gap this prompt targets — replace with site-specific context before running.]
</context>
<instructions>
For [NEIGHBORHOOD] in Hot Springs, write a 1,200-word STR investor profile: average ADR, occupancy, regulation status, top-performing properties (anonymized), buyer profile.

</instructions>
<constraints>
- No preamble. Lead with the strongest claim.
- Cite at least one external source per major claim.
- Match the site's editorial voice.
- Year-anchor any title that could date.
</constraints>
<output_format>
H1, lede paragraph, 4-6 H2 sections, short conclusion.
</output_format>
SEO Prompt 02
Regulation update
<context>
[Describe the site's current scope and the specific gap this prompt targets — replace with site-specific context before running.]
</context>
<instructions>
Write a 600-word update piece when STR rules change in Hot Springs or Garland County. Source from city council minutes or official press releases.

</instructions>
<constraints>
- No preamble. Lead with the strongest claim.
- Cite at least one external source per major claim.
- Match the site's editorial voice.
- Year-anchor any title that could date.
</constraints>
<output_format>
H1, lede paragraph, 4-6 H2 sections, short conclusion.
</output_format>

Ready-to-paste writing prompts

Content Prompt 01
Case study writeup
<context>
[Replace with the specific topic, source material, and current angle before running.]
</context>
<instructions>
Given the property details, purchase price, and 12-month revenue/expense data, write the case study writeup in BnBhot's standard format.
</instructions>
<constraints>
- Voice: site's house style (read 2-3 existing pieces if needed).
- 600-900 words unless the format specifies otherwise.
- No filler, no preamble.
</constraints>
Content Prompt 02
Buyer FAQ piece
<context>
[Replace with the specific topic, source material, and current angle before running.]
</context>
<instructions>
Write a 700-word FAQ for first-time STR buyers in Hot Springs: 8-10 common questions with direct answers.
</instructions>
<constraints>
- Voice: site's house style (read 2-3 existing pieces if needed).
- 600-900 words unless the format specifies otherwise.
- No filler, no preamble.
</constraints>
07 · Cross-linking

Strategic internal links

Ideas you haven’t thought of yet

STR buyer email course

A 7-email "Should I buy an STR in Hot Springs" sequence. Captures the top-of-funnel research-phase intent.

Quarterly market report PDF

A free-to-download Hot Springs STR market report each quarter. Lead-magnet that builds the email list.

Listed-property review service

A paid service: send us a listing URL, get a 1-page analysis of whether it works as an STR. Cheap product to launch.